When I first joined the gallery at The Shops at Carousel Gardens, it was mainly due to the showing of my Art of Autos. I was granted the main wall by the cash register on the main floor of the gallery and preceded to fill half of it with my new pieces of automotive art and the other half with the more mainstream stuff like smoky mountain scenes and some assorted other popular works.
I did have my doubts about the auto art since I had sold very little of it from my previous gallery out in the Arts & Crafts District, but was wiling to give it a shot. To my surprise I ended up selling about 10 to 2 of auto art to my other stuff. In one weekend I sold about 12 pieces and ten of those were autos.
From the middle of May until the middle of June, I was in the Mediterranean touring France, Italy, Montenegro, Croatia and Greece and captured quite a collection of images that was quite unlike my current offerings. Since I had never really traveled that much in life, I didn’t really have a large selection, if any, of travel type images. And now I find myself with hundreds of new works featuring scenes from the adventure.
I spent the week when I got back printing and mounting about 20 new works and filled the entire main wall with scenes from the Mediterranean. Since over the course of the last year I have been given more display space, I moved the autos and other works to different locations and bins. I was in Athens, Greece one Saturday and the next Saturday I unveiled the collection with a 20×30 and two 12×18’s being sold that day. In the 8 weeks the collection has been hanging I have moved about 25 pieces to new homes and also added six 20×30 scenes from European street cafes to the walls of the Fork Restaurant located beside the Shops at Carousel Gardens.
Out of all the areas displayed, it seems as if Portofino, Italy is the most popular with every piece I have produced with scenes of Portofino being sold and scenes of Venice and Santorini, Greece being the next most popular. And to my surprise, the scene of some fishing boats in Nice, France is still hanging along with a smaller print still in the bin. Again, that just goes to prove my point, that artist should not try to “chase the market” and produce stuff they think will sell. I have time and time again found that the pieces that are my favorites and that I am most passionate about, seem to sell quickly.
The one drawback to this is that during the time the Mediterranean Collection has been on display, the other works have taken a back seat in sales. This has led me to the idea of maybe switching to a room/cubby type display area so I could present all the categories in one big offering. Although I still have plenty hanging in other areas, I have found that there are certain prime spots that sell and many areas that stuff just doesn’t sell that well. Especially since I have not sold any of my highly popular “Kimbra & Lee” or the most popular auto art “Rocky Top” since the change. But never fear… if you haven’t made it to the Shops at Carousel Gardens yet and may not until the fall season… even if I change out the main display, you will still find an assortment of Mediterranean works available on the alternate walls, or bins.